4 Dos And 2 Don’ts Of Creating A Video Marketing Strategy
If you believe content marketing is important then creating a video marketing strategy should be at the top of your list.
Photo by KAL VISUALS on Unsplash
Content is king in the virtual world, and it doesn’t get truer than today. The more valuable and helpful your content is, the more prospects and customers you’ll reach.
This modern-day asset can come in different mediums and formats. But if you want to pique people’s interest from a broader pool of industries and markets, it’s best to leverage video marketing strategies.
Effective marketing video content has always been proven to convert leads and generate revenue for many brands. Like any other marketing method, this also requires money, energy, effort, and time. Hiring a third-party video production team like Aski Live Media, among many others, is always helpful, but if you want to look into it yourself they have provided some key do’s and don’t in this post.
To guide you in creating a video marketing strategy that will work for your brand, here are the dos and don’ts that you must consider.
Be Mindful Of The Video Length
Creating video content is not about focusing on quality and uniqueness alone. One vital component of launching a successful video campaign is its length of time.
It’s crucial to be mindful of the video length. Clips that are too short or too long can affect your audience’s retention, making them useless in creating conversions.
Simply put, your videos should not only convey your message. They should also deliver it at the right time. Depending on the social media platform, different video length requirements apply. But if you want to catch and keep a viewer’s attention effectively, posting a video one-minute long should be a good place to start.
Focus On Building An Emotional Response
Videos are all about telling a story with your brand. This is the best opportunity to put your business in a good, accessible, and friendly light.
Put it this way: your story becomes the driving factor that captures the interest of viewers and prospects. Therefore, sharing that story is essential to getting an emotional response from them.
You may wonder how to accomplish your marketing goals through story-telling. The answer is to spot your prospects’ pain points, struggles, and challenges and learn more about what evokes their emotions. Your story should be something they can relate to and empathize with. Let your customers shine by diverting attention to them rather than your brand.
Present yourself in a way that supports them and helps them accomplish goals. Instead of taking advantage of your viewers, position your brand as something that they can use to their benefit instead. Be the ideal solution to a ‘specific need.’
Depict a picture or situation that everyone can relate to, especially on a daily basis. The more you find simple ways to connect with your customers, the more effectively you deliver your story and message. However, since you’re going to deal with emotional responses, you should be careful in coming up with scenes that can be misinterpreted.
Organize A Video Content Calendar
Scheduling your content strategies is a valuable tip. If you want to stay ahead of the competition, you should be wise enough to set your video content posts early on. The marketing department should brainstorm and devise clips that fit the season or a specific month’s trends.
By preparing the right set of resources with the help of a video content calendar, you can automate video posts and anticipate reactions and customer responses. You can also prepare for other marketing strategies that can support your content.
Prioritize Authentic Content
Post authentic and original high-quality video content only. In a highly saturated and competitive industry, some companies are sprouting here and there only to copy the concepts of bigger ones. But doing so will only lead to their downfall.
Every person who goes online would support a brand focused on posting and creating original content. They can easily tell when a concept or idea has already been done elsewhere. With the advent of technology, it’s a no-brainer to detect when video content is inauthentic.
Keep your content real to stay on your audience’s good side. Don’t overly focus on producing flawless and perfect videos. Sometimes, random scenes or unique but relatable clips can attract more viewers.
If you want to be transparent to your customers and prospects, be free to show both the beautiful and mundane sides of your brand. Chances are people will love you for being genuine. At the same time, learn when to step back and be objective in your presentation.
Shy Away From Seeking Third-Party Support
While DIY video production is possible if you have a good marketing team, outsourcing your video content strategy to a third-party team is often better and smarter. Usually, nothing beats the experience and expertise of a firm dedicated to producing high-quality video content.
Whatever kind of video content you have in mind, these people have the tools, knowledge, and staff to bring them to reality. They’re your best bet in making videos that get more engagement and raise conversions, which are what you should always aim for in strategies like these.
Create Complex Content
Contrary to some marketers’ advice, simple video marketing is the way to go. Keep your message simple regardless of who your audience is. Creating complex content will only put you at a bigger risk of muddling engagement.
Viewers usually want to watch content that is straightforward and simple to understand. Considering they won’t spend a lot of time on your post, you should make the most out of your limited windows.
To make effective video content, go straight to describing your character, product, or brand. State the problem and show what you can do to solve it.
Don’t forget to include a discreet call to action. These should always be short, memorable, and non-intrusive. This way, you can easily integrate them into the beginning, middle, or end of the video.
Ready To Produce The Right Videos?
Digital marketing strategies hit audiences on many fronts. So, you should be maximizing them to convert leads and gain sales. With these video marketing dos and don’ts, you hopefully have a good grasp of how to produce and promote videos effectively.