4 Crucial Points About Press Releases for SEO Purposes
Are you using press releases for seo? If so, make sure you’re not just throwing content out to see what sticks.
Over the past two years or so, there has been staggering increase in the creation of press releases for Search Engine Optimization (SEO) work. What can a press release do for your business? Or rather what can’t a press release do for your business? There are things that many people seem not to understand about press releases. They are simply creating them as if they are just other articles to use on their websites and such things. Anyone can create a press release but it is not everyone who can create a press release that will capture the attention of the public as well as that of the search engines.
The goal of SEO is always to impress the search engines and in the process of doing that the public is also informed or rather impressed. This is why brands are creating impossibly creative marketing campaigns on social media platforms. They are also providing their audiences with informative and educational content that establishes them as reliable sources of information on a particular topic. This is all possible with a well executed press release.
What might be wrong with your press release?
There are reasons why your press releases might not be helping your SEO work as you would have wanted them to. The first thing that you need to remember is that press release is not just another article that you create for your audience. It is not a blog post that will entertain them with witty remarks and all. It has to be well structures and with the right format. Creating an awesome press release is a skill that comes with practice. If you do not have the time to practice then you can always seek out the assistance of PR experts at companies like Mosaico. This is one of the best public relations companies in America currently.
Here are some things you should note about writing good press releases for the purpose of SEO:
Keep sentences short
Please just get to the point right from the headline. The reader should know exactly what they are going to expect in the piece just by reading the first few sentences. Writing long verbose sentences is not going to work out at all.
Don’t leave out links to supporting content
It is alright to add links to supporting materials like slide decks, PDFs and charts. Make it very easy for people to get a clearer understanding of the topic at hand in the fewest words possible. A link can help do that.
Add an image or two
Have an image that will tell your whole story. A picture is worth a thousand words. It is going to help reduce the number of words you have to write to pass on the message.
Use case studies
A case study is more relatable than an abstract idea that has little information available on it on the internet. You can add a link to a case study for more information on your topic or use the case study itself to explain a specific issue.
Of course making the press release available in RSS news feed and staying current on the latest social trends is going to give your SEO efforts a great boost.