3 Online Marketing Strategies Your Competitors Are Using Better Than You
Don’t be one of ‘those’ companies that remains oblivious to the significance of mobile, content and video online marketing strategies!
Is your business making the most out of online marketing?
Are you using all of the best practices but not witnessing high returns?
Do you see yourself fall behind your competitors again and again?
If so, your online marketing strategy could do with a revamp.
If your direct competitors are getting ahead of you in the game, they are most probably executing these three important online marketing strategies in the right way:
- mobile marketing
- content marketing
- video marketing.
The secret is out; with the right tools and marketing know-how, these three online marketing strategies can set your business up for great success.
Get ready to make changes and beat out your competition!
1. Mobile marketing
Almost everybody has a mobile phone these days, and more people are surfing the web on their mobile devices than on computer desktops. It is therefore imperative that your business has a watertight mobile marketing strategy to capture the zeitgeist.
Not doing so will mean you won’t reach the majority of your audience, and this could be detrimental.
The first thing you must do is ensure that your website is mobile-optimised.
You may have spent a lot of time and money creating a website, but if it is not mobile-friendly it is NOT effective.
Your website should have a mobile version so that it loads faster, is easy to read and easy to navigate.
Without doing so, visitors may become frustrated and leave your website prematurely, which will increase your bounce rate. What’s more, Google will penalise your website if it is not mobile-friendly, meaning that you will not rank on the Search Engine Page Results (SERPs).
Having a mobile-optimised website that has a fast loading speed, is easy to navigate and is sleek in its design is more beneficial than having your own app. So, before you incorporate building an app into your future mobile marketing plans, it is wise to first ensure your website is up to standard.
2. Content marketing
You may have heard the saying, “Content is King,” and it is absolutely true.
With good content your business can experience incredible growth, can improve its credibility and can even increase revenue.
This may seem a bit far-fetched…
How can a blog post on my website increase my revenue?
Well, when you publish content that is high-quality, provides immense value to the reader, is well-researched and long in length, Google will regard your website as more worthy of a top-ranking position. Thus, the higher your website ranks, the more people will see and the more business you will get.
If you publish low-quality content, people will assume your services or products are of low quality too.
Therefore, it is important to remember that your digital footprint and presence has a direct effect on your business.
To make the most of out of your content, you should aim to create evergreen pieces that are 2000+ words, instead of short “newsy” articles that have a short shelf life and burn out.
Generally speaking, Google will consider articles below 500 words “thin”.
Though there is some debate on this when it comes to consistent blog post publishing; as a rule, it is good practice to spend longer creating a well-researched and lengthy piece.
Often times a good technique is to repurpose and republish older content on your site by adding more value. Over time, you will have a master article that you can use for link building purposes and will gain serious traction.
Don’t forget to make your content SEO-optimized using keywords and long-tail keywords, metadata, and ALT tags.
There’s a lot that goes into creating a successful piece of content, but once you get it right your business will reap the rewards.
3. Video marketing
The future of content marketing is video.
More and more people are watching videos on YouTube on their mobile devices than they are watching television.
Nowadays, YouTube is not reserved for videos of pets and “fail” videos – it is a platform where incredibly talented people are creating videos that are high-quality, high-resolution and can provoke an emotional response through storytelling.
YouTube’s rapid growth over the past decade is arguably what has sparked the introduction of IGTV – the video platform for the social media giant, Instagram.
Video is showing no signs of slowing, and this is why your business must harness it.
Humans are inherently visual, and it pays to tap into this.
Through a well-executed video campaign, you can effectively communicate your brand message, showcase your services and tell a story.
For example, if your business sells family holiday packages, a high-quality video would be able to showcase your offerings, destinations and accommodation more effectively than an article or image gallery.
With the right editing, music, and a storyboard, you can connect with an audience whilst still persuading them to invest in your business. Better yet, your videos don’t have to be long; in fact, they are more likely to be watched on social media or on email newsletters if they are between 90 and 120 seconds.
If you don’t have the video expertise, enlisting the help of a professional to assist with your video content is a very smart business move.
Mobile, content and video marketing are the three key ingredients to business growth and success, as long as you harness them correctly.
If you’re unsure what kind of content will work for your business niche, see what your industry competitors are doing and then do it better.
This may be creating a blog post that is of higher value;
it could be investing in a website revamp so that mobile users can operate it more easily;
or it may be creating a video series that you share on social media to attract a larger audience.
Whatever your business, you will most definitely find success within these three online marketing strategies.