17 Best SEO Tools Every Business Should Be Using 

If you run a website, what tools should you be using for SEO? This post has a list of the 17 Best SEO Tools every business should use.

17 Best SEO Tools

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The 17 Best SEO Tools You Should Try Out In 2023 


According to Internet Live Stat, Google processes 105,703 queries every second. Also, 75% of users don’t even scroll past the first page of the search engine page. 


So, if SEO is an afterthought in your content creation process, you need to catch up on organic traffic opportunities.  


There are tons of software to optimize your content on search engines and streamline your SEO efforts. But only some bloggers and marketers randomly choose a tool without considering their SEO needs and priorities.


Consider an SEO tool with multiple users if running a digital marketing agency. That way, collaborating with other members of your team would be hassle-free. 


Similarly, if you prioritize competitive research analysis and SEO audit, you should focus on tools with the feature. This guide will walk you through some of the best SEO tools you should try out. 

1. Ahrefs

Ahrefs is one of the most sought-after SEO tools. It helps you discover thousands of keywords ideas your prospects are searching for.


SEO audits are essential components for keeping your SEO strategy up-to-date. With Ahrefs, you can run an SEO audit, unveiling likely technical and on-page trouble on your website.


Also, analyzing competitors lets you leverage your strengths and work on weaknesses. It helps in forging your imprint in the market. This is also applicable to Ahrefs. It’s a competitive research tool for backlink checkers and paid traffic research. 


Additionally, the SEO tool has organic search reports that analyze your competitors’ traffic. Ahrefs offers a detailed analysis of keyword ranking difficulty and calculates traffic potentials. 

2. Google Search Console

google search console

Google Search Console is a freemium tool that helps monitor, maintain, and enhance your appearance on Google’s SERPs. 


On top of that, it lets you view your SEO efforts from Google’s perspective. You also get to optimize your pages for SEO ranking. 


With Google Search Console, you can easily detect and fix server errors on your own without the help of an SEO expert. It also lets you uncover underperforming keywords on your site

3. SEMrush

SEMmrush is a great tool that helps bloggers and affiliate marketers have a fundamental understanding of SEO strategies. You can also analyze your competitors ranking with the SEO tool.


It lets you track your SERP daily positioning and helps identify ranking opportunities. Just like Ahrefs, you can run technical SEO audits with SEMrush. 

4. Ubersuggest


Ubersuggest by Neil Patel is a multifunctional tool that gives you accurate monthly search volume, keyword trends, and more. It highlights fresh and varied keyword opportunities in your niche.


Ubersuggest offers a top-SEO page report, highlighting your competitors’ top-performing content ranking for organic keyword phrases. 

5. Google Trends


Google Trends has been around since 2006. It’s a freemium tool analyzing trends on a topic utilizing real-time data. Here, you get to see users’ search queries. 


The tool gives you access to current and seasoned trends. It helps in optimizing keyword strategy as well as monitoring your competitors. 

6. Fat Rank

Fat Rank is an SEO Chrome extension that allows you to analyze your website’s performance. The SEO tool also lets you know the ranking of your keywords.


It also lets you know where your site ranks on the Google search engine. You can instantly download CSV reports from Fat Rank’s Chrome extension or Mobile App.


Fat Rank is freemium, so you won’t have to pay a dime to make the most of the SEO tool. It monitors an unlimited number of keywords. Not only that, if you don’t rank in the top 100, the SEO tool will let you know that you are not ranking for the particular keyword.

7. Advanced Web Ranking

We can’t undermine the role of SERPs in the successful outcome of an SEO effort. Advanced Web Ranking has been around since 2002 and has been a great SEO tool for team tracking of multiple keywords.


Advanced Web Ranking is the right tool for those running an agency.


It utilizes proxy servers for measuring the strength of your website. Advanced Web Ranking can also perform competitive analysis that cuts across market share, SERP snapshot, competitor discovery/insight, and estimated visits.

8. SERanking

SERanking is an all-in-one SEO software for SEO/PPC competitive research, keyword rank tracking, in-depth website audit, backlink checking & monitoring.

The SEO tool performs other integral SEO tasks, such as building an effective SEO strategy that drives more organic traffic to your website. Furthermore, SERanking gives you access to over 35 SEO tools.


Digital marketing agencies, SEO specialists, freelancers, and businesses can all improve their SEO efforts with SERanking.  

9. Google Keyword Planner

Google Keyword Planner is a freemium SEO tool that lets you research keywords for your search campaign. It also helps in discovering new keywords related to your business.


Google Keyword Planner estimates the number of searchers a keyword has each month. It’s the right tool for creating a new campaign focused on in-depth keyword research. 

10. Authority Labs

Authority Labs is yet another SEO tool trusted by marketers on the list. It has a  user-friendly interface that makes it easy for anyone to find their way around the SEO tool.


The SEO tool provides accurate keyword data that allows you to monitor your SEO performance. It also has one of the best SEO data APIs that enriches your data analytics.


With the global tracking feature, you can expand your reach by adding domains and pages from different countries or languages – as long as it supports search engines like Binge, Yahoo, and Google.


Authority Labs helps you gain a competitive advantage by tracking your competitors’ domains. Its unlimited number of users makes it easy for you and your team to work on SEO outreach.


Lastly, you can enjoy a risk-free trial before deciding on their premium plan. Also, you won’t be required to input your card details to access the free trial.    

11. Siteliner

Google penalizes for duplicating content similar to the ones on other websites. However, Siteliner is an SEO analysis tool that helps you find duplicated website content. 


Rather than scan the entire at once, Siteliner only scans 500 words per page. 


The tool also helps you check your site thoroughly for broken links, average page size, speed, and the number of internal links per page. It’s the right tool for boosting the power of your web pages. 

12. SEOQuake


SEOQuake is an effective SEO toolbox that gives you access to Alexa, Google, and Semrush rankings. It’s free to install the browser plugin on your device.


You can examine both internal and external links with the toolbox. Also, SEOQuake provides well-detailed keyword analysis, which can be exported in CSV format. Accessing all these exciting features that come with the tool won’t cost you a dime.     

13. KWfinder.com

KWfinder.com is effective for finding long-tail keywords that are easy to rank. It comes with a competitor keywords research tool that lets you see what your competitors are ranking for. The tool also acts as a marketing project management software because it lets you store the keyword research data, track it’s movements and much more.


You can also run analysis reports on backlinks and SERP with KWfinder.com. It offers a 10-days free trial before opting for one of its premium plans. 

14. Majestic

Majestic lets you find out who links to your website. It gives you a general overview of your site and the number of backlinks you have.


It doubles as an SEO keyword tool for finding the best keywords to target. You can also use Majestic to audit competitors’ backlinks.   

15. Serpstat

Serpstat is a budget-friendly and multifunctional SEO tool for daily rank tracking, keyword research, keyword trends, content, and backlink analysis.


It’s a handy tool for SEO/PPC specialists, marketing experts, and digital marketing agencies.


Serpstat has a large database for keyword generation. The SEO tool can also analyze metrics such as keyword difficulty, volume, competition, and popularity.


It gives you a 7-day free trial before opting for their premium plan. 


16. Surfer

Surfer is a SEO tool that allows users to analyze and optimize their website’s content for search engines. It helps users to identify the most relevant keywords for their content, as well as providing insights into the content strategies of their competitors. 


The tool also offers suggestions for improving the overall quality and relevance of a website’s content, including tips on formatting, readability, and meta descriptions. 

In addition, SurferSEO provides data on the performance of a website’s content in search results, allowing users to track their progress and make any necessary adjustments to improve their search rankings. 


Overall, SurferSEO is a powerful tool for improving the effectiveness and visibility of a website’s content in search engines.

17. DataForSEO

DataForSEO is an SEO data API provider tailored to the needs of marketers. It offers a comprehensive set of digital marketing data solutions through its API, intending to help businesses collect search engine optimization (SEO) data. This includes rank tracking, keyword analysis, competitor intelligence, and more. It also allows users to capture website rank data, track daily impressions, clicks, search volume, and competition level data, and website traffic data and domain rank.


Improving businesses can be done through its merchant module, which gathers data from Google Shopping and Amazon to give an overview of the market. Furthermore, its on-page solution lists out on-site links to allow companies to remove broken pages and enhance the internal linking patterns of their websites. DataForSEO provides all the SEO software needs — all in one place.


What Did We Miss?

SEO tools help streamline keyword research and data analysis. It saves you the hassle of manually tracking ranking, keyword research, keyword trends, content, and backlink analysis.


The SEO tools we’ve analyzed are easy-to-use and effective.


However, it’s paramount that you consider your goal and priorities before deciding on an SEO tool. 


Now that we’ve walked out through the 15 best SEO tools, I’m sure you’ve had hands-on experience with any of these tools. Did we leave out the good ones? Let us know in the comment.