15 Types of Infographics That Will Drive Traffic to Your Website
Samir H Bhatt shares 15 Types of Infographics That Will Drive Traffic to Your Website based on statistical share data, keep reading.
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We’ve all clicked on, viewed and shared infographics, but why? Well, because they are a great form of sharable visual medium. In this post we’re going to cover 15 different types of Infographics that you can implement in your marketing strategy to drive traffic.
A lot of us don’t use infographics in our marketing strategy. Why?
Probably, because just like any other content form it takes time to produce. What might pursued you to use infographics in your marketing?
Would a few statistics like these?
- Infographics are 30 times more likely to be read than a complete article. (Venngage)
- Publishers that use infographics generate 12% more traffic than those that don’t. (Unbounce)
- People like and share infographics three times more than any other content on social media. (MarketingProfs)
- 45% of online visitors will click on a link if they know it has infographics. (Jeff Bullas)
- Blog articles with infographics produce 178% more inbound links. (HubSpot)
Infographics Provide Flexibility
They can be embedded and shared all over the web, with the potential to go viral. This drives traffic to your website in two different ways. One, by direct traffic from the infographic and Two, by building site authority with inbound links from sites that have shared your infographic, like the one below:
Infographics are also capable of including clickables and even video to enhance their audience engagement. For longevity, infographics can be broken up into smaller sections and re-shared later to target audiences. More importantly, they can give your brand a personality and voice in ways that standard black and white text cannot.
Here are 15 Types of Infographics That Will Drive Traffic to Your Website:
1. The “How To” Infographic
This type of infographic is exactly what it sounds like – a helpful guide that shows readers how to do something. These are usually very popular since everyone loves a good tutorial.
2. The “List” Infographic
This is another popular type of infographic, which simply lists out a bunch of information on a certain topic. People love lenticels, so this is an easy way to get them engaged with your content.
3. The “Comparison” Infographic
If you want to show off your data in a more visual way, then a comparison infographic is the way to go. You can compare anything from two products to two different groups of people.
4. The “Timeline” Infographic
A timeline infographic is great for showing the progression of something over time, whether it be historical events or the growth of a company.
5. The “Data Viz” Infographic
This type of infographic is all about displaying data in a visually-appealing way. If you have some interesting data to share, then this is the perfect format for you.
6. The “Process” Infographic
A process infographic is similar to a how-to guide, but it focuses on showing the steps involved in a particular process. This is a great way to simplify complex information.
7. The “Informational” Infographic
Samir H Bhatt says if you want to share some interesting facts and figures with your audience, then an informational infographic is the way to go. This is a great way to educate your readers on a certain topic.
8. The “Statistical” Infographic
This type of infographic is all about sharing data and statistics with your audience. If you have some interesting stats to share, then this is the perfect format for you.
9. The “Graphic Novel” Infographic
A graphic novel infographic is a unique way to tell a story through visuals. This type of infographic is perfect for brands that want to tell their story in a more engaging way.
10. The “Map” Infographic
A map infographic is a great way to visualize data and show relationships between different locations. If you have data that would be better represented geographically, then this is the perfect format for you.
11. The “Flowchart” Infographic
A flowchart infographic is a great way to show how something works or the steps involved in a process. If you have complex information to share, then this is the perfect format for you explains Samir H Bhatt.
12. The “Interactive” Infographic
An interactive infographic is a great way to engage your audience and get them involved with your content. This type of infographic usually includes some sort of quiz or game that readers can play.
13. The “Animated” Infographic
If you want to really capture your audience’s attention, then an animated infographic is the way to go. This type of infographic uses animation and motion graphics to bring your data to life.
14. The “3D” Infographic
A 3D infographic is a great way to add some dimension to your data. If you have data that would benefit from being represented in three dimensions, then this is the perfect format for you.
15. The “Augmented Reality” Infographic
An augmented reality infographic is a unique way to engage your audience and give them an immersive experience. This type of infographic uses AR technology to bring your data to life.
1. What is an infographic?
An infographic is a visual representation of information or data. Infographics can be used to communicate complex ideas or data in a more easily digestible format says Samir H Bhatt.
2. What are the different types of infographics?
There are many different types of infographics, including how-to guides, lists, comparisons, timelines, data visualizations, process diagrams, informational graphics, statistical graphics, graphic novels, maps, and flowcharts.
3. How can I use infographics in my content marketing strategy?
Infographics can be a great way to engage your audience and communicate complex ideas or data in a more easily digestible format. You can use infographics in blog posts, social media posts, email campaigns, and even on your website.
4. How Do I Create Good Infographics?
If you’re interested in creating your own infographic, get a free white paper tutorial here. You can also check out these 12 amazing infographic tools:
If you want to quickly create some dynamic infographics, check out these templates on Visme.
Infographics are a great way to engage your audience and communicate complex ideas or data in a more easily digestible format. There are many different types of infographics, so you can choose the perfect one for your content marketing strategy. Some tips for creating a great infographic include choosing an interesting topic, using clear and concise text, using visually-appealing graphics, and including relevant data or information.