10 Reasons Instagram for Business Should Be a Priority
Design and Engagement are important, here are 10 reasons Instagram for Business should top your marketing priorities in 2022.
10 Reasons Instagram may be something you need to work on for business marketing this year.
Visual content and a simple layout – it appeals to more people and communicates more effectively. It is the reason the number of Instagram active users has outnumbered many other social media platforms over the past few years.
It are those same factors that make Instagram a more effective social media channel for business marketing. This article is going to dig into the top reasons Instagram is a better choice for social media marketing in 2022!
1. A Substantial Number of Active Users
Over 30% of internet users are on Instagram.
Since January 2019, the number of Instagram subscribers has crossed 1B with 60% active users. Although Facebook has almost 4B more subscribers, its engagement score is ten times less than Instagram.
About 90% of active users on Instagram are younger audiences, with females outnumbering males. It has almost 48.8% active businesses and 90% users who follow at least one business account. With these eye-popping stats, Instagram can prove to be the gateway to your business success.
2. Appealing Features
Instagram allows you to use different marketing strategies to keep your users engaged with you daily. The number of visitors increases through engaging features like insta-stories, messenger app, local hashtags, and insta-reels. You can also attract massive traffic by different strategies like hosting contests, giveaways, optimizing the use of emoji, creating polls, SEO, and User Generated Content. More engagement generates more audience and ultimately more sales.
3. Ad-platform/ Selling Features
The recent Instagram layout provides an easy product navigation system for users. Selling services and products has become more accessible due to Instagram’s “Shop now” feature, directing users to online stores. It also allows commercial posts, tags added to the products in the photos, and links to the price with product descriptions in the captions.
Also, Instagram offers all kinds of ad-targeting platforms working with which is quick and easy. While browsing, about 72% of users make their purchasing decisions on Instagram. Hence it is an excellent opportunity to boost your sales.
4. High Follower Counts Will Boost Your Following
Being a brand on Instagram is difficult, especially when other accounts offer consumers a similar value. Since some of them may have more followers than you, it can be complicated to grow an organic following. Many users will look at your competitors, see more followers, and head their way instead of yours.
High number of followers can be tremendously helpful. It can make your profile look more promising, which will make people more likely to follow you. Once they see your high-value content, they will be there to stay.
5. Follower Count Has a Bearing On Credibility
On most occasions in life, bigger is better. Once you increase your follower count, you will be well on your way to becoming an influential brand in your niche. Many consumers look at the number of followers you have as a gauge of your brand’s authenticity. It is for this reason that you could buy Instagram followers to boost your following.
It is also possible to boost your brand’s credibility by verifying your business on the platform. It is an easy process, and having a blue checkmark next to your name means a lot to consumers.
6. You Can Increase Your Visibility
Instagram had an algorithm that determines which companies appear in users’ newsfeeds. While numerous things influence this, engagement and number of followers are contributing factors.
A brand with many followers has a higher likelihood of appearing in a user’s newsfeed. In addition, it is possible to buy followers that will engage with your page right away. It will assist with the algorithm and increase your visibility, which means more success for you.
7. Increase The Engagement of Your Audience
As noted before, some of the followers you buy will engage with your brand. It will encourage your actual followers to post comments and hit the like button. Overall, this means your posts will have more circulation, and people will interact with you more than ever.
Be careful when you buy followers that are programmed to engage. If a bot says something wrong, it can lead to disaster. Focus on purchasing real followers that have experience helping others with their Instagram growth.
8. It Keeps Track!
With Instagram Insights and many other features, you can oversee your content performance and followers’ stats. It enables you to track your followers’ gender, age, location, active status, and the best time and top content to post. You can monitor analytics and social listing to identify the finest strategies for your business.
It also helps you watch your competitors’ performance and their interaction with their followers. Keeping an eye on your competitor’s achievements is valuable in refining your brand and maintaining business pace.
9. Endorsements Are More Likely
Influencer endorsements are a way to boost your earnings on the site. Other brands are likely to pay you to mention their products and services on your Instagram by having countless followers. Most people who seek out influencers focus on the number of followers each account has. Increasing your followers can help you qualify for more opportunities.
Keep in mind that Instagram users will check out your posts and engagement level. If you have little to no likes and comments, they will not waste their time. It is why you need to keep your account active after buying followers.
10. Good for Any Business
As mentioned earlier, Instagram has a better engaging audience than any other platform. It is a tremendous advantage for running all types of businesses, from well-established brands like Nike, Pepsi, or famous clothing brands to smaller businesses and entrepreneurs. Almost 52% of smaller firms have managed to get their organizations on the map with insta-business strategies.
The tourism sector is one example, as 48% of Instagram users search queries related to travel destinations. As a result, Instagram enabled features to their feed like “Reserve” and “Book.” Similarly, it has also added features for other sales and service offering brands.
Your presence on all social media platforms can render great opportunities for your business. You can get millions of potential customers with appropriate Instagram marketing approaches. With the eye-opening stats and benefits, it would be a loss if you are not using Instagram as a massive hub for e-commerce. What are you waiting for? Start right away!