10 Must-Know Off-Page SEO Techniques For 2022
So, you’ve done everything to optimize on-site, but you need to harness the power of off-page SEO techniques to build rankings?
When it comes to understanding search algorithms, there simply is no clear path. That being said, there is a path to follow for off-page SEO techniques that will drive rankings.
According to Semrush,
A landing page focuses on targeted keywords you hope to rank for and always includes a call-to-action (CTA). It is typically part of a larger inbound marketing campaign, where the goal is to increase your share of total search traffic within your industry. The landing page’s defining characteristic is the form, which is designed to capture visitor information. Effective landing page SEO helps create a clear, direct and positive user experience combining these elements.
What happens after you create that killer landing page?
As you’ve probably discovered, that landing page or amazing blog post isn’t going to get any traction without off-page SEO.
You need to know and experiment with a variety of techniques when it comes to SEO. You have to experiment with the technical on-page SEO and off-page SEO as well.
The information that SemRush quote left out was that the on-page SEO is necessary to drive a conversion (once a customer is on the page). With that said, off-page SEO happens to have the greatest impact in gaining visibility. It demands the most effort, and consequently, it is the most impactful.
So, for 2022 what off-page SEO techniques should you focus on? That’s exactly what we’ll address in this post.
What is Off-Page SEO?
First, let’s get our concepts clear.
Off-page SEO refers to the practice of promoting your brand or platform outside of your own website. It aims to help with improving rankings on search engine results pages to minimize the distance between you and your potential audience.
Technically, it’s step two of the optimization process. On-page SEO helps you gain visibility on search engines, but off-page SEO helps you gain better visibility on search engines.
Most of the off-site SEO magic happens with backlinks. Let’s explore what these are.
An average top-ranking page on Google has about 35,000 external backlinks. The count speaks volumes about the importance of backlinks.
Backlinks basically refer to links on other websites that bring the user to your website. A bit confusing – we know.
Let’s study an example.
Say you own ECentres SEO Ireland and you want your potential client to discover your site when they’re browsing a similar niche. You can embed the link to one of your pages and bring them to your site. Say you embed link building Ireland on this very page. Your potential client clicks on it, and they get directed to your website. In this way, you bridge the gap between yourself and your potential client. And you also gain authority and reliability in the industry – particularly in Google’s eyes.
We hope the example made it clear that the purpose of backlinking is to establish your website as a trustworthy source. It helps establish you as an authority. If Google can see many websites referring to you, it means you are a reliable source. If they see others tracing their steps back to you, they like you!
10 Must-Know Off-Page SEO Techniques for 2022
Now that you know the heart of SEO, let us quickly introduce you to some of the best off-page SEO practices for 2022.
#1. Article Submission
Article submission is one of the oldest and still most successful of off-page SEO techniques. It refers to publishing articles relevant to your business and niche on third-party websites.
The practice aims to create awareness about your business by bringing expert advice and value to the third-party website’s traffic to you. It is also one of the most cost-effective ways.
#2. Influencer Marketing
Evident by the name, this off-page SEO technique involves a strategic partnership with influencers relevant to your industry. The idea is, again, to share their traffic.
Influencers have a large number of followers. And these followers are greatly impacted by the influencers’ choices and recommendations. If they recommend your products or services, you’ll likely receive their share of traffic as well.
They can recommend you via text content, visual content, or perhaps, over social media.
#3. Create Video Content
Are you familiar with viral videos? Well, that’s exactly the purpose of creating video content for off-page SEO. The video content helps you get 10x reach in the shortest possible time. All you’ve to focus on is quality. Also, opt for good video uploading platforms like YouTube and Vine.com.
#4. Email Marketing
Email marketing is another cost-effective off-page SEO technique. If you decide to implement this technique, you will be creating compelling promotional and informational emails and sending them directly to your clients or potential client’s inbox. You will be embedding a link to your website in this email.
#5. Create Compelling Infographics
Visuals gain attention, and text content brings command. Note this down somewhere. Whenever creating content for your online business, you have to keep both in check.
For off-page SEO, we recommend going the extra mile and creating compelling infographics. Instead of using plain images and illustrating graphics for your blog posts, create informational and vibrant graphics.
It will not only win the hearts of your audience but will attract a lot of quality backlinks. Lots of high-authority websites would like to link back to you.
#6. Up Your Keyword Research Game
Keyword Research is a part of on-page SEO, that’s true. However, the horizon of keyword research for on-page SEO is quite limited. It’s focused only on primary keywords used in the appropriate density.
When you’re thinking in terms of off-page SEO, we recommend you go a mile further and include LSI Keywords and related phrases as well. Plus, you can update previous blog posts with newer keywords too.
With that said, let’s review the example we gave above. Link building Ireland is not the primary keyword for this page. And it shows.
We’re talking about off-page SEO here. We’re not talking about ECentre SEO Ireland’s services.
But the company is still relevant to our domain of discussion here. And their page about link building is very much relevant to our discussion about the best off-page SEO techniques.
We’re telling you about how you can ace the process. And these people will ace it for you.
So they’re linked to us – ranking and bridging their gap with you (Do you see how they’re doing it right?)
That’s the kind of complex keyword linking that you’ve to focus on when improving your off-page SEO.
#7. Submit to Directories
Directories existed before Google did. Websites used to get themselves listed in these directories to exist as a part of the internet.
Today, these directories aren’t important to validate your online presence. But they can help you significantly with off-page SEO.
There are three types of directories:
- Paid/Featured Web Listing
- Free/Regular Web Listing
- Reciprocal Regular Web Listing
Again, no one can say which one’s the best. Do your research and figure out which of these will work best for your business needs.
#8. Submit to Press Release
Press release content comprises facts and news about your latest products, services, or events. Find an industry-relevant press release website, create an account, upload your content, and submit it for approval. This essential technique plays a greater role in establishing you as an authority than bringing you more traffic.
#9. Write Guest Posts
Guest blogging is very similar to article submission. However, in this technique, you reach out to websites in similar niches or even friendly competitors.
You write generally beneficial or informational content, which comprises links to your website. Alternatively, you can have a guest blogger write for your website. The exchange yields great benefits either way.
#10. Engage on Forums
People run to forums when they can’t find answers to their super-specific questions. These questions are usually specific to individual cases, for which generic blog content doesn’t exist.
To enhance your visibility, you can begin interacting on these forums. Answer the questions relevant to your industry. And do not forget to embed the link to your website!
We hope you have a clear idea of which off-page SEO techniques to use and how to use them. We repeat there is no definite formula to success. You’ve to educate yourself about all the valid and trending techniques and come up with your custom formula to see what works. Good luck!
If you’re looking for more in-depth insight on any of the topics covered in this post, make sure to read some of the other posts here.