10 Blogger Outreach Tools You Should Use in 2022
Finding the best blogger outreach tools is a daunting task, but this comprehensive guide will help you find the right tool easily.
With backlinks being one of the strongest website ranking factors, it’s imperative to develop a robust way of publishing quality guest posts containing them.
There are hundreds of bloggers you can collaborate with to write and publish guest posts on websites with high domain authority and relevance to your brand.
However, finding them manually can take weeks or even months. Luckily, there are tools you can use to save time and get your hands on the best bloggers in your industry. Let’s explore them!
Why Do You Need Blogger Outreach Tools?
Blogger outreach tools and online marketing tools are a must-have if you want your website to rank highly, generate revenue, and uncover qualified leads. Since you will be cold pitching, it’s wise to study the different email marketing tools and terms to do it correctly. Below are two major reasons you should invest in one or more outreach tools.
Better Website Rankings on Google
Google is the largest search engine in the world today. Numerous studies have proven that websites with many quality backlinks are ranked higher than those with few links pointing to them. A blogger outreach tool will help you connect with reliable creators who can write and publish guest posts on multiple websites on your behalf.
Benefit from Bloggers’ Vast Networks
To be ranked well, your website needs backlinks from multiple websites. The tools discussed below will not only connect you with the best bloggers but also enable you to leverage their vast networks of other equally experienced and qualified bloggers. Therefore, it will be easy for you to guest post on a wide array of authority websites.
10 Best Blogger Outreach Tools in 2022
There are hundreds if not thousands of tools you can use to find bloggers. The many options often make the selection process daunting for website admins. Not anymore — here is a comprehensive review of the top ten blogger outreach tools you should consider using in 2022.
BuzzSumo is arguably one of the most popular blogger outreach tools in the content marketing sphere today. It has advanced features that allow users to filter bloggers based on their niches and locations. This means, if you are targeting a US audience interested in automobiles, BuzzSumo can help you connect with bloggers who specialize in this niche and are based in the US.
More importantly, it generates top content ideas that resonate with your target audience’s information needs. By using BuzzSumo, you will no longer have to guess which type of content will endear your brand and spur engagement with the audience.
Pitchbox is a reliable tool designed to make blogger prospecting easy. Apart from connecting you with bloggers who can amicably meet your guest posting needs, it also has a host of features you can use to track backlinks.
It also generates reports for gauging the performance of your guest posting campaign. With its integrated emailing and automated follow-up features, you can seamlessly communicate with bloggers on the fly.
Traackr is an intuitive tool designed to help users benefit from influencer marketing. It achieves this goal by connecting users to the ideal influencers and generating reports on each influencer’s performance. Tracking conversations influencers have with their audiences about your brand has never been easier.
Like BuzzSumo, it has multiple filtering options to enable you to connect with only influencers who have the potential to increase your brand awareness and sales via influencer marketing. The developers also added a feature that allows users to import existing contacts in just one click for tracking on its user-friendly dashboard.
It isn’t easy to connect with top influencers who are considered authorities by search engines and your target audience. Tomoson is designed to change this analogy by listing all the authority bloggers in your niche.
All you have to do is click on the “Find Influencers” tab on the website to get hundreds of potential bloggers. Click on any of the results to find additional information about the influencer, such as:
- Average number of website visitors
- Social media audience
- Completion percentage
- Total reach
Use the statistics to narrow down influencers who have the highest potential of catapulting your brand to the next level of success.
BuzzStream is not just a blogger outreach tool. It helps users locate the best influencers in their respective industries and offers additional tools for managing campaigns. By installing the BuzzStream browser extension, you will capture leads’ contact information, such as social media profiles and email addresses.
Add them to your database for future targeting via email or social media marketing. Another aspect that gives it an upper hand is the segmentation feature that will enable you to group leads based on different factors, such as domain authority, relationship status, and total number of social media followers.
Use professional email templates to send an email to qualified leads. BuzzStream is also ideal for conducting follow-up campaigns. Be sure to check out its detailed reports to benchmark your efforts.
ContentMarketer.io is an email verification tool you can use to find influencers from a vast list and send pitches through its user interface. It offers different email templates specially designed to increase the chances of your emails being opened and responded to by the targeted influencers.
In addition, you can schedule emails to be sent on a specific day and time. Use the tracking feature to know the number of influencers who received, opened, and acted upon your email. This information will enable you to hone your cold-pitching skills.
7. Ninja Outreach
Ninja Outreach is a new-generation tool that allows brands to locate influencers who specialize in publishing content related to their niches. It does this by providing personal information, such as email addresses and social media profiles.
The tool has a powerful automated email outreach feature you can leverage to do link building, lead generation, guest posting, and content promotion better than your competitors. The analytics section tracks email open rates and conversions to help you decide whether you should continue investing in the campaign or find alternatives.
Consider synchronizing the Ninja Outreach API with your inbox to access all emails in one place. Concisely, the API will help you efficiently create, send, and schedule emails to different groups of influencers without breaking a sweat.
As its tagline reads, “Smarter outreach delivers remarkable campaigns.” Inkybee is a blogger outreach tool that has proven itself capable of connecting brands with ideal bloggers in their niches. It lists the names, contact details, and other valuable information you need to connect with influencers.
One of the unique features that give it an upper hand is the Ongoing Blog Discovery, which allows you to find the best blogs on the web that are considered authorities by search engines and get a massive amount of traffic. You can filter the results based on language, country, state, and industry.
Klear focuses on enhancing the efficiency of your blogger outreach efforts by helping you find and connect with the most suitable bloggers. It goes the extra mile to provide detailed reports of each blogger, enabling you to determine their suitability to your campaign.
You can sort the list by using metrics that matter to your brand, such as the number of followers on different platforms and estimated influencers. This information will enable you to get maximum ROI from every blogger you decide to hire. You can also add your data for better tracking and future reference.
GroupHigh is a holistic tool to help brands find the best influencers who have different campaigns and professionally target audiences. It comes with different reporting, analysis, and automation tools you can use to connect with different groups of target audiences and influencers.
Brands also get the privilege to purchase posts from different authority influencer networks in less than three clicks on the platform. Use its filtering options to refine your search and find a professional email template from its database to pitch any of the influencers or bloggers it lists.
Thousands of bloggers from across the globe leverage its effective and user-friendly features and dashboard to manage multiple media channels – you should also consider starting to use it today.
Due to the mammoth amounts of information your audience is bombarded with every day, they tend to only concentrate on content from a select group of bloggers or influencers they trust and who are considered authorities.
Use the best blogger outreach to find the most reputable bloggers to collaborate with in your quest to get at the top. Take the time to learn how the different features of the selected tool work to get the best results.