10 Best CRM Software for Small Business

What CRM software is suitable for your small business? Find out here and handle customer relationships like a pro.

10 Best CRM Software

Image Source: Agile CRM


One of the most challenging problems faced by small businesses today is the lack of resources.

To generate strong customer relationships, scale operations, and improve the bottom line, all these steps require small businesses’ resources to be allocated in the right areas. And that is where the Customer Relationship Management Software (CRM) comes in.

CRM software is a comprehensive and efficient tool that provides a database for businesses to store prospect data, track customer interactions, automate redundant tasks, and also share the tracked and stored data among teams.

In the wake of digitalization, any business looking to strengthen its customer base and master the art of effective digital marketing needs to invest in CRM software. Moreover, the ROI enjoyed by small businesses that have invested in CRMs has been impressive. According to Forrester Research, such businesses reported an improvement in customer relations by 74%, 65% increased sales quota, 50% improved productivity, and 40% cost reduction.

While CRMs provide significant benefits to businesses and their customers alike, it can be a hassle to pick a suitable one for your business. Especially a CRM that comes with features to accommodate small businesses along with large ones. 

So, what CRM software is suitable for small businesses? And what features should you be looking for? That’s exactly what we will be helping you decide in this article. So, let’s discuss the 10 best CRMs for small businesses.

1. Agile CRM

Agile CRM is an all-in-one CRM trusted by over 15,000 customers. The CRM comes with several modern features and integrations designed to help small businesses market products and services and also store important data. Although the popular CRM offers a free plan for up to 10 users, the features that you can avail yourself through for free are rather limited.

To use the contact level analytics, email templates builder, branded emails, and a form builder, you will need to avail the paid plan. The starter paid plan for Agile CRM will cost you $14.99 (per user monthly), the regular plan will cost you $49.99 (per user monthly), and the Enterprise plan that includes access to over 50 plug-ins costs $79.99 (per user monthly). The rates may be cheaper compared to other available CRMs in the market.


  • Email Reports
  • Mobile Marketing 
  • Video Emails
  • Email Tracking
  • Automated voicemails
  • Appointment Scheduling 

2. Freshworks CRM

Freshworks includes all the essential tools to generate strong pipelines. This CRM software enables sales teams to monitor and track thousands of leads. Freshworks also includes a user-friendly interface, so you and your team do not need to worry about a complicated setup.

The app also integrates with several business apps like Slack, Quickbooks, and Hubspot. Moreover, your team can also access API for those who need to develop custom integrations and mobile support features. 


  • Email Templates 
  • Automation of Workflows
  • Track Timeline Activity
  • Create Chat Campaigns 
  • Auto Profile Enrichment 
  • Create, send, and track personalized outbound campaigns

3. HubSpot

Hubspot is another small business-friendly CRM software. It includes every tool you could need to manage new leads and digitally market your product and services. The CRM is also cost-effective, which is everything a small business could ask for!

HubSpot comes with a decent interference that enables your team to see your entire sales pipeline on your dashboard. You can easily view contact and sales activity, detailed analytics, and performance progress on a team or user basic and also include additional data.


  • Personalized email campaigns
  • Dial Phone Calls directly from HubSpot
  • Sync 300+ apps
  • Store customer data
  • Get notified in real-time about lead behavior 
  • Schedule emails and tasks

4. Salesflare

As Salesflare’s motto itself says: less work, more sales. 

Salesflare is a popular CRM that helps you target the right leads and generate more revenue by converting those leads to customers. The software combines your leads’ data from social media, email signatures, and other public resources. Moreover, Salesflare also automatically logs all meetings and phone calls so your team can focus more on other important tasks rather than tedious data work.


  • Meetings and calls recorded and filed
  • Sales opportunities combined in dashboard
  • The team is notified about messages and the channel they were sent from
  • Contact information is gathered and stored automatically 

5. Zoho

Zoho is a cloud-based software suitable for every business of every size. It’s designed with powerful features to not only help you market but also sell better. All while also keeping your and your customer’s privacy in check.

Zoho assists your business in storing contacts, marketing your products and services, managing sales, and improving your customer service.


  • Efficient Multichannel Contact Management
  • Al voice assistance to forecast business trends
  • Sales lead Management
  • Detailed Analytics Reports
  • Mobile App that enables you to help customers even on the go

6. Pipedrive

Pipedrive is regarded as one of the best CRMs in the market for small businesses. The software has every feature your business could need. From a good UI to a mobile app – you name it.

The software also includes a pipeline management feature that enables your team to get a clear overview of your whole sales process. This fast and easy-to-use software might just be the solution to all your problems!


  • Mobile alerts
  • Email reminders
  • API for simple integrations with every software
  • Email templates 
  • Mobile App
  • Sales forecasting 
  • Encryption and backups for data protection

7. Drip

Drip is a popular eCommerce CRM that can also be used effectively by small businesses to automate certain workflows and generate email campaigns to increase long-term revenue. The software also comes with a nice interface and is easy to use. 

The CRM is packed with unique tools that are hard to find in many easily available CRMs. For example, content customization, purchase intent marketing, and more.


  • Simple email list segmentation
  • Customer conversion tracking
  • Automatic revenue attribution
  • Sync with popular third-party apps
  • eCommerce user tracking

8. Keap

A rebrand of Infusionsoft, a popular email automation tool of the past, Keap is another suitable CRM for small businesses. If you run a small business, you’d know email marketing is not only the easiest but also the most affordable form of marketing for a business that is not loaded with capital.

It enables you to directly communicate with customers and do so in a personalized manner. And that is exactly where Keap comes into the picture, as CRM places a lot of emphasis on email and SMS marketing.

You’ll get many email templates to choose from to connect with your customers and build strong relationships. The software also has several other features.


  • Contact segmentation
  • Lead Capture 
  • Activity Dashboard
  • Social Media Integration
  • Mobile Access
  • API

9. Salesmate

Salesmate is an award-winning CRM used by businesses of every size. Trusted by over 4,000 customers, the CRM has some impressive tools to offer.

As a small business, Salesmate will enable your business to automate marketing, sales, and customer service tasks to help you build a strong customer base. Moreover, you can integrate the software with over 700 apps. 

The software has three paid plans and a free trial of 15 days in case you want to try it out before making a permanent switch. The Starter Plan costs $15 (per month), its Growth plan that includes email metrics and scheduling costs $30 (monthly), and the Boost plan costs $50 (monthly).


  • Text Templates
  • Email tracking
  • Contact Management
  • Calendar sync

 10. The Real Estate CRM

Recently, we’ve seen a significant rise in industry-specific CRMs. Such CRMs come with an increased number of features specific to an industry and eliminate unnecessary tools that won’t be of any use to a specific business. The Real Estate CRM is such a CRM that is centered around the real estate industry.

If you’re a small real estate business, this CRM for real estate is something you won’t regret investing in. The software is affordable also highly customizable to suit your needs. 

The software gives all your teams from marketing to sales to finance a single working space with all essential tools to generate leads and close deals! Although it is centered around the real estate industry, this CRM can also be used by other businesses due to its all-inclusive features.


  • Reports Builder
  • Workflow Automation
  • Real-time Analytics
  • Lead Management
  • 3rd APIs integration 

As more and more businesses shift their operations to the web, we think it’s safe to say that CRMs are not the future; they are the present. And the high time to invest in them to build stronger customer relationships is now. We wish you the best of luck in choosing the best CRM software for your small business!