In this video BigCommerce co-founder Mitchell Harper discusses Google’s biggest fear and explains how you can profit from it. Long story short, as more and more vertical search websites and mobile applications are released (such as Quora for Q&A, Kayak for hotels and flights and UrbanSpoon for restaurants), fewer and fewer people start their Internet session at Google.com. These new websites and mobile applications, over the next few years, will result in a drop in traffic to Google as it becomes less relevant, but will provide an opportunity for creative entrepreneurs who understand how to get their products and businesses on these new websites in a way that will make them a part of the conversation and relevant to the searches for content being performed.