Package Design Tips on Product Positioning & Marketing Strategy

8 04, 2023

Industry 4.0 and its Impact on the Packaging Industry

2023-04-04T09:58:37-07:00By Chris London|

Industry 4.0 and its Impact on the Packaging Industry What's disrupting the packaging industry? This post takes a look at Industry 4.0 and the tech that's shaking up packaging, keep reading. In the age of Industry 4.0, the packaging business is undergoing substantial development. Packaging design software may enhance manufacturing processes and decrease waste [...]

13 07, 2022

How Fonts and Colors Influence Customers Buying Decisions

2022-07-12T07:58:41-07:00By Chris London|

How Fonts and Colors Influence Customers Buying Decisions Do you want to find out how Big Box Retailers influence customers buying decisions using the right fonts and colors on product label design? Keep Reading. Photo by Erik Mclean A key part of consumer behavior is understanding how and why people select and use [...]

22 04, 2022

Product Marketing: How to Position Your Product in the Market

2022-04-29T19:10:19-07:00By Chris London|

Product Marketing: How to Position Your Product in the Market Launching a new product isn't easy, find out how to position your product in the market to ensure a successful product marketing campaign. Image Source: Pixel Productions Inc. Ask the typical businessman what the most challenging phase of his entrepreneurship journey is; he would [...]

30 10, 2021

How Packaging Design Impacts Your Marketing Strategy

2021-10-29T16:45:59-07:00By Chris London|

How Choosing the Right Packaging Design Impacts Your Marketing Strategy Don't separate design and marketing, for example packaging design impacts your marketing strategy directly, learn how to pair them. Photo by Hearted.co on Unsplash Packaging design greatly influences the success of your marketing strategies. A buyer makes a purchase decision for his product in less [...]

12 08, 2021

Rebranding? 9 Must Haves for a Packaging Re-Design!

2021-08-18T21:49:59-07:00By Chris London|

Rebranding? 9 Must Haves for a Packaging Re-Design! When packaging re-design is a must, consider these 9 Must-Have Elements Necessary for redesigning your brand packaging. Photo by Team Fredi on Unsplash When you first did your packaging, did you think about any future packaging re-design? Of course not! You were focused on create a strong [...]

7 07, 2021

Getting Products from China: The Sourcing Process

2021-07-06T20:26:13-07:00By Chris London|

Getting Products from China: The Sourcing Process The sourcing process for getting products from China is something you should get familiar with when running an online store, find out. Photo by Egor Lyfar on Unsplash China is an international hub for all sorts of products. The sheer number of factories and availability of raw materials [...]

18 03, 2021

4 Ways in Which Custom Packaging Can Help Your Brand

2021-03-17T17:34:49-07:00By Chris London|

4 Interesting Ways in Which Custom Packaging Can Help Your Brand Launching a new product? Before you source the cheapest standard packaging find out how custom packaging can help your brand and sales. Photo by Peter Rerko on Unsplash The Difference Between Basic and “Custom” Packaging Basic packaging that isn’t customized tells a quick and [...]

26 02, 2021

Bath Bomb Boxes Discover Interactive QR Packaging is a Smart Future

2021-02-25T02:37:19-08:00By Chris London|

Bath Bomb Boxes Discover Interactive QR Packaging is a Smart Future Improve customer engagement and ROI with packaging by investing in interactive QR packaging, learn how here. Photo by Simon Bak on Unsplash More than 4.2 billion users around the world are using a smartphone. The number is predicted to double in the coming years. [...]

5 02, 2021

How Product Packaging Design Influences Consumers Behavior

2021-02-04T21:16:31-08:00By Chris London|

How Does Product Packaging Design Influence Consumers Behavior Psychology, motivations, and buying impulses this is consumer behavior that product packaging design must influence, see how it's done. Photo by Toa Heftiba on Unsplash These days competition is as fierce as ever, which is why companies continually study their target audience in an attempt to find [...]

16 04, 2020

10 Ways to Keep Packaging Costs Down

2020-04-16T14:58:11-07:00By Chris London|

Packaging Solutions: 10 Ways to Keep Packaging Costs Down Packaging has to work well on multiple levels from package design, shelf appeal, security, protection and yes, all while keeping packaging costs down. Rule number 1 for anyone in charge of finding cost-effective packaging solutions is don’t compromise quality or protection in-transit. At the end of [...]

10 02, 2020

Smart Pharmaceutical Packaging = Stronger Customer Engagement

2020-02-07T23:11:41-08:00By Chris London|

Smart Pharmaceutical Packaging = Stronger Customer Engagement Pharmaceutical packaging design has gotten a whole lot smarter. Why? Because customer engagement demanded it, and pharma companies don't lose sales. How important is it to engage the consumer through package design? A few years ago many companies didn't pay much attention to pharmaceutical packaging, at least [...]

7 11, 2019

Seven Sustainable Packaging Trends Businesses Can’t Ignore

2019-11-13T17:45:05-08:00By Chris London|

Seven Sustainable Packaging Trends Businesses Can’t Ignore Sustainable packaging can't be viewed as a passing hippie mindset, in fact, sustainability must be a priority for companies across the board including packaging. Whether it is the rise in veganism or the push towards electric cars, it is almost impossible to look around these days without being [...]