bigcommerce developersWhen you first get started with BigCommerce, you’ll quickly realize how powerful this e-commerce platform really is. While this is a good thing, if not used properly, your online website won’t be able to achieve its full potential. As they say, with power comes responsibility… and also a big learning curve, so when you add all of this together, you can understand why BigCommerce Web developers play such an important role in the success of an online store.

The Main Goal of Good Quality BigCommerce Web Developers

There is definitely no shortage of BigCommerce Web developers, but the numbers quickly begin to dwindle once you begin to filter out the good quality developers from the not so good. One of the quickest ways to filter out agencies is to actually call them and see who picks up the phone or responds to your email quickly (or at all). What truly differentiates a good developer from a mediocre one is the goal in which they strive to achieve: to turn your online business into a powerful selling tool, and to strive for winning long-term customers in the process. The problem with mediocre BigCommerce Web developers is that they simply focus on the technical side of your online business, such as getting your products set up, making sure that your payment processes are put into place and that they work correctly, and other similar tasks.

These tasks are by no means unimportant, as they ensure that everything is running correctly so that your visitors are able to utilize your store without any glitches. However, a lot more can be done in order to create the perfect environment for your prospects and customers, and a good quality BigCommerce web developer will take one step further by offering you other services, such as ensuring that your website is search engine friendly, helping you utilize the marketing tools more effectively, making good use of social media to help brand your site and to create an aesthetically pleasing design that also focuses on implementing an excellent sales funnel.

Provides Strategy and Consulting Services

Speak to any web developer, whether it is for an ecommerce store, a blog, or any other type of website, and they will all agree that one of the most important aspects of website development is in planning the right strategy to ensure that you are able to reap all the rewards once your site goes live.

A BigCommerce Web developer will not be able to effectively provide you with the right services if no strategy has been put in place beforehand. Marketing your online store costs money, and if you have no strategy behind your marketing decisions, you will find your money draining very quickly. Therefore, the first step that a web developer will take is to find out as much as they can about your business, the types of products or services that you will be selling, what your overall goals are, and your budget for the whole process, from start to finish. With this information, they will then be able to consult you on the best route to take in order to create the right online store for your customers, as well as what marketing strategies that you should be putting in place.

During the consultation stage, you will be discussing issues such as content creation strategy, branding strategy, business analytics, and user experience. Every one of these aspects will play a crucial role in ensuring that once you’re BigCommerce Web developer is able to begin the process of developing your online store, you can be assured that all of your business goals will be met when your store is up and running.

Providing Creative Design

BigCommerce Web developers should also offer creative design as part of their service, as this involves aspects such as logo design, website design that is both friendly to desktop and mobile users, and the ability to create a completely unique look for your site so that it stands out from the rest of the competition while still looking aesthetically pleasing. You will most likely find some BigCommerce partners offering free mock-ups before signing on. While free is always appealing, it isn’t always a good thing. Just think how many other people were offered up that same free layout with their logo and images plugged in. The goal of hiring a developer is to get away from cookie cutter templates and create a custom theme that embodies your brand message. Another area of focus, and equal importance, is the layout of your site, such as the way your menus will be laid out, user experience in terms of easily finding a particular product or service, or any other important information that is required for the prospect or customer to make that purchase, and responsive or mobile website development.

Providing Online Marketing Services

Once everything has been set up, the next service that BigCommerce website developers will be able to offer you is the actual marketing of your site. They will be able to achieve this by using different types of marketing mediums such as pay per click advertising, search engine optimization, social media marketing, e-mail marketing, online public relations and display advertising. All these mediums are important because they will provide your site with the right type of audience so that you can get qualified traffic, which in turn means more sales once they reach your store. Everyone’s budget for online marketing is different, but it is important to note that often times low monthly contracts ranging between $300 – $700 per month with cookie cutter services offer very little value.

It’s worth your time to spend a good amount of research before choosing one of the many BigCommerce Web developers that are available. The right agency will be able to answer any of your questions and provide a service that makes you feel comfortable before and during the development process and ultimately provide a valuable return on your investment. It will also allow you to spend more of your time on other tasks such as dealing directly with your customers, taking care of your stock, answering any e-mails, ensuring that all of the products are successfully shipped to your customers, or that you meet your deadlines, regardless of the type of service that you offer. You will be able to continue with all of these daily tasks knowing that your site has the right environment to flourish, and that the back panel has been completely customized so that there is little chance of you facing any glitches due to technical errors that arose from your inexperience in trying to set the site up yourself.

Lastly, you can feel comfortable knowing that you are utilizing all of the tools that BigCommerce is offering you as a service, because in the end, you want to feel confident that every penny invested into your business will consistently ensure that you reap the rewards from all your efforts in running your online store.